Some of you may know that I am a Gooner by marriage. Yes, one of the great gifts that came along with the hubby is the joys and sorrows of supporting Arsenal… The near wins, losses, overly-passionate fan tweets with calls for the removal of Wenger and, of course, the victories : )
Last Tuesday was like any other game day we sat glued to the TV when the hubby says: Arsenal’s just created a Twitter poll for fans to determine which substitute should come on after half time.
See embedded Tweet below:
I immediately thought: GENIUS!! What a cool way to check the pulse of fans, in real time. Twitter polls are a quick and easy marketing research tool providing insight into a customer’s wants and needs. Despite having a number of substitutes on the bench, Arsenal clearly identified the people’s favorite by vote.
Twitter polls also help Arsenal to identify and connect with brand advocates. Talk about immersion; fans are watching the game, following Twitter updates and taking the time to answer a call to action: vote in the poll. It’s a great listening tool which, not only, helps to identify brand advocates but also encourages brand advocacy. Customers love feeling appreciated, asking for and implementing their feedback, in real time, demonstrates that their views matter and strengthens the customer- brand relationship.
Well played Arsenal both on the field and on social.
No idea how to create a Twitter Poll? Check out Twitter’s Blog.
Have you seen any other interesting ways of using Twitter Polls, in real time? Feel free to share in the comments.