The Art of Social Listening: 7 Tools To Improve This Task

By Deidre Brathwaite Monday February 7, 2011

An integral part of any social media effort is listening. Whether you are in the process of preparing a social media strategy or your campaign is up and running, it is essential to know what your audience is saying.

Why you may ask? Well there are a number of reasons but I daresay the most important is that any successful social media campaign must be based on fulfilling the need(s) of its customers.

Social Listening not only allows the listener to collect information about their audience and acquire an understanding of their wants and needs, but it can also be used to find out what is being said about the Brand and its competition.

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Social Media for Small Business – 4 Major Concerns Addressed

By Deidre Brathwaite Monday January 24, 2011

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Social Media for Small Business – 4 Major Concerns Addressed

‘ Intro to Social Media 101: What Every Businessperson Ought to Know’ was a seminar, which I recently hosted in conjunction with the Barbados Small Business Association. During this, although the necessity to integrate social media into their marketing strategy was recognized, four main concerns were raised about its implementation within real life business scenarios.

This post addresses those four concerns by outlining useful resources to introduce and guide small businesses as they take the leap into social media, hopefully making this process as painless as possible.

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Blogging: Overcoming Your Dilemma with 7 Easy Tips

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Who knew blogging was this difficult? Yep you’ve seen others doing it and advising that they make thousands of dollars a week and so can you. They’ll even provide a blueprint to their blogging success for a one time low payment of $9.99, an offer which oftentimes seems too great to pass on. You’ve seen [...]

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13 Horrific Social Media Practices

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DISCLAIMER: The contents of this post are the views of the writer and do not represent the views, ideas or beliefs of the company… In keeping with the theme of Friday 13th I thought I’d bring you 13 Social media Practices that I find particularly Horrific. So sit back relax, agree/ disagree have a laugh [...]

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What Every Newbie Ought to know about Social Media: 7 Mistakes to Avoid

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As Social Media Marketing continues on its path of world wide growth, becoming integral to mainstream marketing for businesses, more SMEs are gravitating towards social media sites such as Facebook, Twitter and LinkedIn to build their brands’ online presence and implement a successful social media strategy. There are a number of challenges every business that [...]

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PixlD Cast Ep. 01 – Are You A Social Island?

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There are lots of us out there who practice surface social media and are more than happy to have hundreds of thousands of persons followers or facebook fans/likers or other social network connections but are unwilling to reciprocate..

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